The idea for CUSTARD came about 3 years ago driven by a mutual desire for our own kids to dress as individuals – it’s our aim to break away from the obvious. CUSTARD is about original timeless designs that you’ll want to last forever.

We have unearthed a fabulous mix of vintage, modern classic and one-off hand made pieces from here in the UK and as far afield as New York, Denmark and The Himalayas… and we won’t stop there, we’re always looking for the next great discovery!

Have a look at COLLECTIONS to find all our seasonal ‘must haves’ or enter the site choose to browse by age, item, gender or brand to find that special something!

Life is busy and time is precious. CUSTARD hopes to inspire you with a range of individual pieces that you won’t find on the High Street – leaving you more time to spend with the children (or yourself)!

We’ve loved getting CUSTARD up and running and it is our mission to find more undiscovered, gorgeous brands for future collections.

In the meantime please contact us with any feedback or suggestions!

Happy shopping!





Tracey & Charlie
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