About Us

At CUSTARD we believe all children are individuals and love seeing their personalities reflected by the clothes, shoes and accessories they choose to wear.

We each have our own childhood memories of favourite outfits – the turquoise toweling one piece and mint green ra-ra skirt! Treasured heirlooms that will never get taken to the charity shop. That’s what inspires CUSTARD - we build our collections on fun, original, timeless designs that we love and think you’ll love too.

It’s also important to us that we buy good quality and from brands that produce their clothes, shoes and accessories with a responsibility to the environment and the people that make them. 

Our seasonal collections are for children from birth up to 10 years but we’ve not been able to resist a few fabulous pieces for you too. We hope CUSTARD will inspire you to buy something a little bit different, a bit quirky or just something really special!

We love hearing from our customers so if you have any comments or suggestions please do get in touch.

In the meantime enjoy shopping!

Tracey & Charlie